An excerpt from my Doctoral Thesis introduction: A comparative Critical Discourse Analysis of British and Irish media coverage of the Israeli Palestinian conflict.

The issue at question: Media representations of the Israeli Palestinian Conflict.

Media coverage of the Israeli Palestinian conflict (hereafter IPC) has become increasingly diversified in recent years. This diversification of news in general, and the IPC in particular, have occurred somewhat in parallel with the rapid growth of the fields of critical thinking in language and discourse analysis. Critical Linguistics, Critical Discourse Analysis, Pragmatics, Systemic Functional Linguistic, Cognitive Discourse Analysis and Discourse Semantics are just some of the areas which have contributed to the impressive body of knowledge about human communication and the dialectic that language, ideology and power maintain in societies.

The Road to hell… and all that: how intentionality and social and discursive loci of the words you speak can act as a window onto your values.

Understandings of the concepts of "language" and "discourse" are slaves to what might be called “common sense” – the notion that through adherence to a logic of social norms we might better navigate surrounding social orders. 

“Words are just words”, “sticks and stones…”, “actions speak louder than words”, are generally considered strong guiding principles in relation to people's attitude towards, and understanding of the purpose of language.